6.1.1 Бізнэс як сістэма зацікаўленых бакоў

Транзакцыйная перспектыва, з якой звычайна разглядаюцца гэтыя ўзаемадзеянні, з'яўляецца галоўнай перашкодай для развіцця аднаўленчага партнёрства паміж прадпрыемствамі і іх асяроддзем. Эканамісты часта разглядаюць, як бізнес уплывае на эканоміку з пункту гледжання колькасці працоўных месцаў, якія яны ствараюць, падатковых паступленняў, якія яны забяспечваюць, і ВУП у цэлым. Кампаніі разглядаюць суполкі як крыніцы працоўнай сілы, матэрыялаў і надзейнай інфраструктуры. Але бізнес можа адыгрываць значна большую ролю ў жыцці грамадства. Яны могуць нават дапамагчы стварыць пачуццё ідэнтычнасці супольнасці і служыць крыніцай гонару. Для работнікаў яны могуць прапанаваць магчымасці і асабісты рост, а таксама даць ім месцы для творчага самавыяўлення. Яны маглі б працаваць разам, каб інвеставаць у дзяржаўную інфраструктуру і падтрымліваць моцныя дэмакратыі. Прадпрыемствы павінны ператварыцца з закрытых сістэм, якія пастаянна вядуць перамовы, канкуруюць і маюць справу з іншымі зацікаўленымі бакамі ў сваім асяроддзі, да адкрытых сістэм, інтэграваных у іх асяроддзе і ўзаемадзейнічаюць з ім.

Transactions between specific players, as this graph illustrates, frequently follow opposing imperatives to maximize the value of the exchange. Conversely, reciprocity refers to transactions that support the system’s overall sound operation. Many of the advantages in reciprocal commerce are indirect and result from the value of being a member of a thriving whole. Stakeholder participation is consciously relational and developmental in regenerative development. This indicates that a regenerative firm will cultivate its stakeholder ecosystem by forging partnerships that are advantageous to each of its constituents. Also, these connections will be developmental, which means that they will be created to promote reciprocity by increasing stakeholders’ power to influence the overall health and growth of the system (or place).

It’s crucial to keep in mind that stakeholders have an interest in both a company and the neighborhood where it operates. Each stakeholder contributes their own distinct sort of capital to a company in order to attain an outcome that is important to them. Each shareholder is a co-investor as a result. Additionally, they anticipate a return on their investment in a manner that is appropriate for them. They anticipate generating this return by involvement in the company and its operations. This is a realistic expectation given that business is by definition the setting where these various investment types are combined to create new value. A regenerative business aims to develop connections with its stakeholders that create value. In the perspective of regenerative thinking, the phrase “value-adding” refers to a particular throughflow of value generation. When a firm helps its stakeholders more successfully produce value for themselves, it becomes valuable to them. In other words, a product gains value in the perspective of its user when it makes it possible for that user to more effectively pursue their own value-generating goals and aspirations.

A regenerative company has come up by carefully examining what important to stakeholders before engaging in connections that bring value. A business gives them the return they are looking for by assisting them in becoming more influential over the issues that matter to them. Employees, for instance, look for possibilities to develop personally in exchange for the capital of their time, effort, and creative energy. They learn how to take on increasingly difficult tasks that increase their chances of having a meaningful influence. The real investment return comes from the satisfaction of being capable of stretching out and manifest more of their innate ability, even though this is typically represented in greater responsibility and accordingly better income. This illustration demonstrates how the appropriate business strategy may strengthen co-creators’ talents and motivation while also creating value for the entire system.

Such a strategy results in a return on investment, which is a type of wealth—though not necessarily financial wealth. It denotes an increase in the initial capital fund as well as an improvement in the capacity to create further wealth through investing the money the return. In the case of the employee example, the growth has manifested as human capital, and they are now capable of managing more challenging or complex projects. It goes without saying that this rise in human capital benefits not just the individuals, but also their families and other groups to which they belong. In this way, the wealth of the entire business ecosystem rises together with the distinctive wealth of each partner, supporting a strong local economy.